After Day 1 at Adobe Max, several things stand out in the immediate afterglow.

PUBLISHING FLASH FOR IPHONES.
Easily the most surprising thing for me was to see Flash content running on iPhones. The Flash Platform team has figured out how to publish Flash Pro and Flash Builder projects as native iPhone applications. Several applications built using the Flash platform are already available in the application store.

Find more details and a list of the applications here.

Or, if you prefer a little candy coating, don't miss MythHackers

FLASH PLAYER 10.1 IMPROVEMENTS.
It is clear that one of the high priorities for the next version of Flash is to better support mobile and other devices by reducing the resources needed to run Flash content.

Memory requirements are being reduced (by half) and rendering performance dramatically increased. The most impressive demonstrations of this improved performance was to see HD Flash video running on netbooks and settop boxes without skipping a beat.

Multi-touch and Gesture support are also being added to Flash Player 10.1. Demos running on a multi-touch windows PC showed the touch gestures (e.g. swipe, pinch and rotate) generated being received by Flash from the OS. If you prefer, individual touch point can also be made available. This will clearly be an important part of supporting Windows 7 as well as a growing number of mobile devices.

Find more information about the Flash Player 10.1 here. The video is not as funny as the other, but it includes some amazing demos from the keynote.

FLEX MOBILE FRAMEWORK.
Of all the things I saw, I was most impressed by the preview of the new Flex components for mobile devices (code named Slider). In my opinion, the approach this team is taking is very smart in response to an ecosystem with significant challenges.

A core concept of the project is that applications for mobile devises are predominately built around screens and the framework simplifies the creation of these screens, navigating between them and saving their collective state between sessions.

Furthermore, the framework responds to differences in interaction models between different mobile systems. Individual components change depending on the platform. For an iPhone, the header component includes a back button when the screen has been pushed on top of another. On an Android phone, the same component does not include the back button since all those phones include a dedicated back button on the hardware.

I've just scratching the surface of what the framework brings Flex. Find details about slider, including a recommended white paper, here.

STAY TUNED.
Those are the three biggest highlights for me. If past years are any indication there will be even more exciting news in store for us at tomorrows keynote and sneaks.