To all the interaction design applicants, there may be ambiguity on how we define the role of interaction designers. We hope this post may shed some light on what we are looking for.
There's not much interest in designing a tree of static web pages anymore. We're being called upon to design sophisticated digital experiences across multiple devices and contexts. Interaction design is no longer primarily about information science: it's visual design + information design + motion design + pattern recognition + systems thinking.
This kind of work requires a rare individual.
The bare minimum
To be considered, you need to unquestionably prove three things. You must have visual design chops, experience designing great applications and emotional awareness.
To belong here you must go above and beyond. You must be relentlessly collaborative and possess design superpowers.
The world of digital design is evolving quickly. Our clients expect and demand the very best design work. To do that work and stay relevant, we need to our team to meet very specific criteria. I hope this post has helped illuminate what those standards are.
Whew....It WAS our intent to stir the pot, get some reaction and try to explain how the practice of interaction design has evolved.
The people here at Odopod take tremendous pride in collaborating, doing the very best work and letting the work speak for itself. To those I have offended, I apologize and have edited the post. The tone, intentionally provocative, was meant to start conversations -- which I think we've managed -- but not to offend.
We are proud of our work. We hold ourselves to incredibly high standards, but we do not intend to be mean-spirited to others.
What this post is about is what kind of skills are necessary to succeed in this industry - not just at Odopod. There has been ambiguity and confusion about what an Information Architect (IA) is versus an Interaction Designer versus a User Experience Designer. Some consider these interchangeable roles. We do not.
At one time, simply being able to organize pages and specify page content -- traditional IA activities -- was all that was needed to complete a successful web project. They are still essential. But today's digital experiences require so much more. If you want to participate in these kinds of design projects, you will need to have more sophisticated skills. The ones listed in this post are our requirements, but I suspect any top-flight design team would require the same.
I apologize for any offense. It was not my intent. But let's keep talking about digital design and the talented people who will evolve and define the practice of Interaction Design.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit