The rise of brands vying for young advocates continues to spike. Stats abound regarding teens and their unquenchable thirst for social networking. We know it is not enough to design cool FBML tabs, write fresh copy and ask every millennial in your network to “Like” the brand. At Odopod, we have found that young people are, indeed, selective. Sure they are flooded with internet noise, and yes, they are looking for a meaningful experience. However, these attributes are no different than other age groups. The problem lies in the approach. Brands continue to pour resources into social platforms only to replicate the same traditional marketing tactics. These tactics do not translate well for an audience with a finely tuned “legit” radar. Our work with youth-centered brands has given us some insights that will help maximize your Facebook campaigns.

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