The UFC Roku channel just launched marking the first of many initiatives that Odopod and The UFC are currently working together to design and develop. The first UFC live streaming pay-per-view event coming to the Roku Player will be Rampage vs. Evans on May 29th. The channel also includes access to previous fights as well as pre-fight and post-fight content.

As The UFC's digital agency of record, Odopod is fully engaged on a series of projects that include digital strategy, mobile and web development.

For more on the Roku launch check out:
Engadget »
Mashable »
VentureBeat »
Roku »

Last night we open our doors to the AIGA San Francisco community for a studio tour and presentation of all things Odopod. We were delighted to see such a great turnout and interest in everything we do. Special thanks to AIGA for inviting us to participate in their annual studio tour program and to those who made it to our event.

We just launched another site with our clients at Sony Style introducing their new brand of headphones, PIIQ. The PIIQ brand is colorful, expressive and surprising - qualities we aimed to evoke with this immersive, web experience.

We created a big, bold way for users to explore the PIIQ products and features with full screen video details and a fun, compelling menu for fast, engaging product browsing. We love the result and hope you do too. Check it out and let us know what you think.

We're thrilled to learn from our partners at Undercurrent that DonQ Rum has won big at the Wine & Spirits Wholesalers of America (WSWA) Convention this week in Las Vegas.

DonQ has been honored with the "Rising Star" award that is based solely on growth from year to year. They've also picked up the Gold medal for DonQ Gold, Silver medals for both Cristal and Gran Anejo, and a Bronze medal for Anejo.

We are proud and excited to be a part of the digital team with Undercurrent, bringing the DonQ brand to life on the web. Congrats to all!

Thanks FWA, we're honored. Visit the site »

In another exciting year at the SXSW Interactive Festival, the Odopod crew picked up a Web Award for odosketch at the mostly entertaining, occasionally weird award ceremony hosted by the very hilarious Doug Benson.

Odopod President Jay Wolff and Allison McCarthy accepted the glowing award on behalf of the Odopod team who crafted this experimental side project outside of our core client work. The community of artists regularly contributing impressive sketches make the site truly unique and wonderful.

For more on the event and to view all of the winners click here »

(Photo: Jim Merithew/Wired.com)

We're pleased to announce the launch of the new PlayStation.com, an enormous entertainment platform that beautifully tells the PlayStation brand story while simply communicating the complex offering of PlayStation products.

The overall look and feel is dramatic, bold and refreshing featuring a compact navigation that is friendly and informative, a huge promotional marquee to promote PlayStation offerings in a highly compelling and visually stunning way, and a powerful membership area to encourage user sign in and participation.

We're extremely proud of the tremendous effort put forth from the team here at Odopod and our partners. The site came together beautifully.

Check it out, we'd love to hear what you think.

We're honored, thank you Communication Arts!

Read the article »
Visit the site »

YouTube came to Odopod to develop a video browsing interface, allowing users to browse and view multiple videos in a unique and compelling way. The interface is fully customizable to match any page design and provides the YouTube team the option of setting up video contests and promotions with a voting mechanism built right in. The first use of the video grid interface launched last year with YouTube’s Ad Blitz 2009 - a channel dedicated to browsing and voting on the best ads of the Super Bowl. And this year they've done it again.

YouTube recently shared the results of this year's Adblitz and we wanted to share them with you. Read More »

The finalists for the SXSW Interactive Web Awards have been announced and we're thrilled that odosketch has been nominated in the Art Category. We have to give a special thanks to the community of talented artists who have been creating some amazing artwork with our app. It's definitely not as great without you guys. Find out if we've won at SXSW on March 12-16.

"Well Done" sketch by yurdoz »