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BFGoodrich goes Social with Nation of Go Launch
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We're excited to announce our most freshest launch to date: BFGoodrich® Nation of Go, in collaboration with The Martin Agency. Nation of Go is a social utility for the driving-obsessed gearhead community, filled with drives, photos, videos and events from both users and Team BFG. The site is powered by EveryTrail and Google Maps making it super easy to find everything GO right in your area and across the USA.
While nationofgo.com is the central piece of the campaign, the Twitter, YouTube, Flickr, Facebook Page, Facebook App and Blog pages for Nation of Go are all teeming with activity and fresh content, keeping the social experience pulsing.
Big thanks to the teams at The Martin Agency and Odopod for making it happen.
Comments
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Wow, this site really came together so beautifully!
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Wow guys. Just ... wow! Congratulations, and amazing work! Odopod continues to (re)define what it means to be an industry leading interactive shop. Plus you guys smell like strawberries.
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We're on the road getting word out to enthusiasts about the Nation of GO. So we get to see first-hand reactions from the people the site is designed to serve. Response has been overwhelmingly positive. The gearheads we've met seem to know intuitively how they can use the Nation of GO can for themselves, their clubs, shops and race teams. That's a testament to a well-planned, beautifully executed idea. From what we see and hear at the grassroots level, it looks like BFGoodrich, The Martin Agency and Odopod really nailed it. Stay tuned to more feedback from the road. Follow us at http://blog.nationofgo.com
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