A New Look for Fitbit

We're thrilled to work with world's biggest brands and the Bay Area's most innovative startups. Fitbit is one such company. Over the last several months we've been collaborating closely with their team to refine the company’s positioning, website and product interfaces.

Fitbit enables people to lead healthier lives with technologically advanced fitness devices that track health and nutrition. Users achieve badges for their progress and can connect with friends to see who's ranked highest and taking the most steps each day.

Alongside the launch of two new trackers, the Zip and the One, Fitbit launched a fresh new website and dashboard with a bold, bright, and more approachable new visual language designed by the team at Odopod.

Let us know what you think! www.fitbit.com »

Fresh Launch: UnlockCoke.com

We're thrilled to announce our ongoing relationship with the team at Coca-Cola and their agency partners, Wieden + Kennedy on the launch of unlockcoke.com.

Unlock Coke is a place for fans to explore the exciting breadth of snackable, social content created by Coca-Cola including videos, announcements, Tweets, campaign info and updates all in a modular, always-changing, always-fresh portal.

Over the last year, Odopod has been working with Coca-Cola to introduce a more contemporary design language in digital channels-one that encompasses visual design and interaction design as well as content and social strategy. Unlock Coke represents the first platform that takes on this new brand expression, strategy and design.

We look forward to continue working with this iconic brand and their partners to create playful, social experiences across multiple platforms.

Eyeo Festival 2012 - Conference Report

I was fortunate to be able to attend the Eyeo Festival in Minneapolis, Minnesota. The conference, now in its second year, bills itself as the intersection of art, interaction and information.

While my role at Odopod is that of a developer, this is not a developer's conference. It's not about libraries, frameworks or programming languages. Here, data is king. I know that the term has many meanings and may be a little vague or scary to some people. That's what makes Eyeo such a unique event. This is a conference exploring how data of all kinds can inspire design and how design, in turn, can shape data and give it meaning. It can be personal data, it can be government data, it can be weather data, it can be random data - it can be anything! Founded on this unique premise, Eyeo has quickly become the event of the year for people who make their living by or are interested in data visualization. There were also talks that touched on topics including art, design, creative coding, and human-computer interaction.

Continue Reading »

An open letter to interaction design applicants: it's not us, it's you.

To all the interaction design applicants, there may be ambiguity on how we define the role of interaction designers. We hope this post may shed some light on what we are looking for.

Digital design is evolving

There's not much interest in designing a tree of static web pages anymore. We're being called upon to design sophisticated digital experiences across multiple devices and contexts. Interaction design is no longer primarily about information science: it's visual design + information design + motion design + pattern recognition + systems thinking.

This kind of work requires a rare individual.

Continue reading »

Tesla's Incredible New Store Features Touch Screen Experiences Created by Odopod

The launch of the new Tesla store at Santana Row in San Jose includes three gorgeous touch screen experiences designed and developed by Odopod with Tesla Motors. The experiences immerse visitors in Tesla owners’ stories, vehicle innovations, and enable them to configure their own Roadster for purchase or sharing with friends.

As Tesla's digital agency of record, Odopod designed the experiences to fit within Tesla’s unique retail strategy, one that rethinks the entire approach to selling cars. Odopod and Tesla continue to collaborate to produce digital experiences that augment the purchasing process and make for a remarkable experience.

An excerpt from Tesla Motors press release:

Today Tesla Motors reinvents the car buying process with the grand opening of its store in the popular Santana Row retail district of San Jose, California.

...The new store’s location ensures plenty of foot traffic while the layout engages the customer through a series of hands-on interactive touchscreen experiences:

Tesla Stories features Tesla owners’ experiences of living with a Roadster.

Tesla Innovations explore the world’s most advanced electric powertrain in the Tesla Roadster and the engineering ingenuity of Model S.

The Design Studio combines the tactile and digital, enabling customers to configure their own Roadster, which they can then share on Facebook or email to a friend. From there, customers can seamlessly complete the purchase.

...The Tesla Design Studio will also debut on Teslamotors.com. Built using HTML5, the Tesla configurator provides an intuitive interface for users to design their Roadster from a computer, smart phone or iPad.


We're thrilled to have worked with such an amazing group of people at Tesla to bring the innovative retail experience to life.

For more information visit these links:
Press Release
Exclusive Tour Of Tesla's Showroom With Apple's Retail Guru

The FWA Interview with Jacquie Moss

Our friends over at The FWA recently interviewed the brilliant Jacquie Moss, Odopod Founder and Digital Strategist. Check it out.

By Rob Ford, The FWA
November 01, 2010

Please give us a brief bio of yourself.
It was in architecture school in the early 90s that I became interested in interactive design and began collaborating with fellow Odopod founders, Tim Barber and David Bliss. Similar to architecture, interactive design appeals to my predominant traits – artistic, organized, introverted (yet social) and technical.

My first job in interactive was at Human Code (Austin). It was the heyday of CD-ROM development. We were a young, enthusiastic, hard-working bunch dedicated to creating “edutainment” products for clients like the Discovery Channel, National Geographic, Hasbro and Mattel. I loved the work, and I especially loved the people with whom I worked.

Meanwhile, Tim and David had started Circumstance Design (San Francisco) and were creating a massive digital production for James Cameron’s Titanic. In 1998, I headed west to join Circumstance and help lead subsequent titles for Fox Interactive, like a King of the Hill game.

Circumstance was acquired by Rare Medium. Tim, Dave and I left to start Odopod in late 2000. The bubble burst. We endured. In the last ten years, Odopod has grown slowly and carefully from us three to now 50-something.

Read More »

FITC 2010: A Design and Technology Coastal Break

Associate Technical Director, Boris Pique shares his experiences attending and speaking at this year's FITC San Francisco.

FITC had its first FlashintheCan conference in Toronto in 2002 and has since grown to become one of the most important events of its kind. What initially started as a Flash-only conference has expanded over the years to include sessions about other relevant technologies such as Processing and openFrameworks just to name a few. Even if the event is a Flash conference at its core, the broader breadth of topics is, in my opinion, a welcome approach since it’s undeniable that technologies other than Flash are better suited for certain types of work.

Read the full article »

FITC San Francisco 2010 Roundup

Odopod Designer, Linzi Bergmann shares her experiences from this year's FITC San Francisco.

I am super excited that FITC came to San Francisco this year. The conference was smaller and more intimate than FITC Toronto, so you were able talk with and learn from the speakers on a more personal level. There were some key themes that continued to stand out throughout all of the presentations and an overwhelming amount of awesome content, topics and speakers. Here are some of my highlights from this year.

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We Love Prototypes – Part 3

Prototypes can serve a wide range of purposes. If you haven’t done so yet I encourage you to read previous posts in which we’ve looked at prototypes that help define the user experience and others that evaluate technical feasibility.

In this post we’ll look at another kind of prototypes, those that are used as a sales tool.

Prototypes as a sales tool
Sometimes clients come to us with very ambitious and exciting application ideas. At this point, their internal teams have spent some time giving birth to these ideas and are working towards getting them green lit to become actual products. In order for these projects to ever see the light of day, our clients usually need to get approval from stakeholders higher up in their organizations. These stakeholders are not designers or developers; they are business people. So for them to be able to fully grasp the value of these potential products it’s essential to present them with a visual depiction of how these applications might look and behave. It’s our goal to help these clients make a strong case for the investment that these projects will require when fully produced.

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Communication Arts: Inside the Pod

Communication Arts so graciously featured the work and the culture of Odopod in the 2010 Photography Annual. We hope you enjoy the article.


Communication Arts
Photography Annual July/August 2010
By Sam McMillan

On the spacious sunlit second floor of the San Francisco loft they call simply, The Studio, 30 of Odopod's production staff are quietly at work. Arrayed in three long columns, worktables are placed end-to-end and front to-front. Each column constitutes a multidisciplinary team of graphic designers, interaction designers, programmers and art production staffers. The close quarters means the teams constantly face each other, and have no choice but to engage and interact with one another.

The physical layout of the Studio is modeled on small independent production studios that hark back to Odopod's genesis eight years ago. As Odopod matures and grows, co-founder and creative director Tim Barber explains that the floor plan is a way of maintaining the creative energy, jump-starting the free-flow of ideas and sharing resources. Between the columns, the teams are matrixed to encourage cross-team communication. So a programmer can simply turn around and ask a member of another team for advice, help troubleshooting or just extend an invitation to get lunch.

Each team is led by an associate creative director and a senior producer. The arrangement is "a legacy of our training as architects," Barber says. 'We're still fascinated by the idea of shaping spaces to help us work and interact better." It seems to be working.

At a time when many agencies are downsizing, Odopod is thriving, winning new clients, capturing every award in sight, generating huge industry buzz and, yes... hiring. Today, Odopod creates digital marketing for clients like Nike, Sony and Red Bull that want to reach an audience on the Web.

Read the full article »

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit