Behind the Scenes at UFC104

Behind the scenes at an Ultimate Fighting Championship live event is intense. We were lucky enough to experience the fiercely orchestrated sequence of events from the point of view of a super fan, an event manager and all the people who make fight nights possible. Here are some of our favorite moments from the top left:

• UFC 104: Machida vs Shogan - Saturday October 24 in LA
• The weigh-in begins...
• It was mobbed with people.
• The event. From the the floor. Sold out Staples Center.
• The trailer. All the camera signals come in here and turned into a show.
• The director at work in the trailer. The director is calling from one camera to the next.
• The replay team. These guys select moments during that are used for playback.
• Lots of physical cable makes it all possible.
• Audio finishing happens in another trailer. These guys do that.
• The locker room. This guy is about to fight in front of thousands of people.
• Just in case...
• The light heavy weight belt. In the end, Machida took it home to Brazil again.

Highlights from Adobe MAX Day 1

David Bliss, Partner and Technical Director of Odopod, documents some of the outstanding bits of Adobe MAX sessions day 1 including publishing Flash for iPhones, Flash Player 10.1 Improvements and the Flex Mobile Framework.

Read the full article »

Pick our Panels for SXSW 2010

March 2010 seems like ages away, but it's time to start thinking about the 2010 SXSW Interactive Festival! The panel picker is now open and you have the opportunity to select what panels you want to see. With a ton of topics and speakers to choose from, we wanted to make it easier for you to make solid choices when it comes to SXSW content. Here are some key suggestions:

Digital Ethnography: Gathering Insights in the Digital Landscape - Guthrie Dolin, Odopod Interactive Storytelling: Learning From the Masters - Tim Barber, Odopod SoDA Pops! Best Digital Agency Advice and Practices - Paul Lewis, Society of Digital Agencies

To participate, all you have to is login to the panel picker, hit thumbs-up in the panels listed above and that's it - you've made a difference.

We're Opening Our Studio June 18, 2009

On Thursday, June 18th from 5:30-9:00, Odopod will be opening its doors to friends and guests for an Open Studio Tour as a part of AIGA's Design Week. We'll be sharing some of our work, serving refreshments and sharing our space with anyone who is interested saying hello.

Creative Director Albert Poon and Director of Brand and Strategy Guthrie Dolin will be presenting work from 6:30 - 7:30 followed by a Q&A session and tour of our studio space. Wine and snacks will be served throughout the evening so if you're in SF this Thursday, come on by.

Odopod is located at 385 Grove street between Gough and Franklin in Hayes Valley and easily accessible via Bike, MUNI and BART. See you there!

Get directions »
Get more event details on Upcoming »

Inspiration: Kyle Blue

Our guest speaker series continued this month with an inspirational presentation from Kyle Blue, Design Director of Dwell.

Kyle presented his impressive evolution as a designer, sharing his work with bold typography and fluorescent colors during his fellowship at Walker Art Center, his beautifully designed print materials from his position as Senior Designer at Apple and his long and colorful journey through the redesign process of a magazine as Design Director at Dwell.

The team was inspired by the process and the history that Kyle shared, both from the magazine and from his own talented progression in life and we were excited to hear that he has drawn some of his own inspiration from our work on Nike Skate. It was a pleasure having him in the studio.

For more on Kyle visit his portfolio and spend some time on

The One Show Honors Odopod Projects with Silver Pencils

We're pleased to announce that two Odopod projects have been honored at the 2009 One Show Interactive Ceremony held on May 8th during the One Show Festival in New York.

Our work with Goodby, Silverstein & Partners on White Gold has earned us a Silver Pencil in the "Integrated Branding - Interactive Only" category. Our collaboration with Cutwater on NVIDIA Speak Visual has earned us a Silver Pencil in the "Microsites - Corporate Image" category.

We're proud to be working on some fantastic projects and are thankful to be recognized for these strategic, creative and technical achievements.

Join SoDA at the One Show Creative unConference May 7-8

The Society of Digital Agencies will be participating in the One Show Creative unConference on May 7th and 8th as part of Creative Week NYC.

Please join SoDA members, directors, managers, planners, strategists, creative directors, artists and producers in a session where the agenda is planned and driven by its attendees and the topics are evolved through the discussion.

For a list of the industry leaders who will be involved in the conversation click here and register now to get in on the dialogue.

La Venue, New York City
608 W. 28th Street, between 11th & 12th Avenues
Staring at 8:30am

For more details visit SoDA Speaks »

Odopod at Flash in the Can

This weekend marked the 8th annual Flash in the Can (FITC) festival in Toronto where designers, developers and enthusiasts came together to get inspired, learn a little something, and nerd out on all things digital - from code as art, to process, to agency infrastructure and everything in between.

There were endless sessions to choose from making it difficult to pick any one to attend. Some of the usual suspects included a red bull infused presentation on "space" by Joshua Davis, a behind the scenes view into creative exploration from Big Spaceship, and an audience controlled game of breakout presented by Balazs Serenyi of

What was most interesting about FITC was the intense amount of community surrounding the event. With a new site launch, constant twittering, blogging and a newly founded Ning community, there were endless ways to connect both online and offline with new faces, old friends and interesting people.

To top it off, Odopod walked away with two FITC Award honors - 3D Flash for NVIDIA Speak Visual, a collaboration with our friends at Cutwater SF and Flash Animation for White Gold, another collaboration with the team at Goodby, Silverstein & Partners.

At the end of the day, it wasn't just about Flash or Flex or Air or anything else in the arsenal. It was about the energy around innovation and what we're able to do with the toolkits that made us all excited to be working together within the digital space.

Sweating the Ideas at 99% Conference in NYC

Last week, I attended the 99% Conference. Taking its name from the famous Thomas Edison quote, Genius is 1% inspiration and 99% perspiration, the conference's theme was not about the big ideas themselves, but instead, what it takes to make them happen.


The program boasted some unique speakers. Some of the most notable presenters included: Scott Thomas, Design Director of New Media for Obama for America, Ji Lee, Creative Director of Google Creative Lab and the The Bubble Project as well as Robert Hammond, Co-founder and President of Friends of the High Line.

Thomas’ metaphor of building the plane while in flight was apt for the work on Obama for America. It may have looked like a buttoned up and carefully orchestrated endeavor to us outsiders – but the campaign’s real genius was in its ability to sustain the high level of production with nothing certain except for the belief in their candidate.

One personal highlight was watching expertise theorist, Jason Randal. Beyond deserving the moniker of Renaissance Man, Randal has become an expert on becoming an expert. His freakish resume reads like pure fiction. Among other things, he is a PhD in social psychology, a recording artist who plays five musical instruments, a master hypnotherapist, master scuba instructor, a master certified flight instructor for both airplanes and helicopters, as well as a licensed contractor who built his own home.

In his 20-plus minute, rapid-fire (almost vaudevillian) presentation, Randal broke down how he has honed his almost superhuman ability to absorb and retain. The content – including a couple of magic tricks – was fascinating and his delivery entertained the attendees. Did I mention
he’s a master magician too?


The speakers came from radically different backgrounds, utilizing different processes that ran the gambit from “trash it out up front” (Seth Godin) to “fake it until you make it” (the Threadless partners). That given, there were some strong themes that emerged.

I’ve distilled a few:

» Keep it simple.
Don’t over design. Embrace the obvious. Originality is overrated.

» Tap into passion.
It’s not going to be easy, so you’ll need to have conviction and energy to push past adversity.

» Have a bias for action.
Just do it. Be scrappy. Take matters into your own hands if necessary.

» Use communal forces.
Partnerships are powerful. Being part of a community holds you accountable.

» Maintain maniacal focus.
Stay focused. Be organized. Write things down and check things off.

» Open source your execution.
Create a big tent for your ideas. Having a “platform” lets others participate. Fuel an idea with the strength and wisdom of the crowd.


The focus of the 99% Conference was fresh, and many of the speakers were very dynamic. However, the inaugural event was somewhat inconsistent. A few speakers had difficulty staying focused on “the how” and drifted into the “the what” – I suppose they were just slipping into that old habit of celebrating the 1%. And, while I absolutely commend and congratulate the organizers for the tremendous effort, neither the format design nor the hosts themselves seemed especially well suited to holding the presenters to the task at hand.

In the end, it was a valiant first go and is certainly something great to build on. In keeping with the conference theme, the crew from Behance and Cool Hunting took a bold idea and made it happen. That’s more than most can say.

Vote for Odopod at FITC!

We've got two projects listed as finalists at the 2009 FITC Awards: White Gold and Speak Visual. Be sure to vote for your favorite in the People's Choice Awards.

Vote Now »

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit