We're excited to share the second installment of our Babies for Yum! campaign for Plum Organics — the Quest for Yum! Odopod conceived and produced this whimsical video in which our baby hero explores the world of Yuck and Yum in search of the tastiest food.

As with our our caption contest on Facebook, the program is highly-targeted to modern moms and designed to thrive on the "authentic" and social web.

Our media strategy is focused on mom-centric blogs and causal online gaming sites where our target audience consumes, shares and engages with content.

We're extremely pleased to announce our ongoing digital agency of record relationship with Plum Organics, maker of delicious, premium and organic foods for babies and toddlers. Odopod has been working with Plum to design and launch a digital strategy that brings its personality to life in fresh and engaging ways to capture the hearts of the Modern Mom. With an appetite for innovation, we've been working with their team on the 2011 campaign which recently kicked off with the Babies for Yum! caption contest on Facebook.

For the contest, Odopod conceived and designed a custom application that allows participants to create, vote and share out entries to their social graph, encouraging deep engagement and viral spread. In just the first three weeks of an eight-week program, Plum has already garnered tremendous results including a huge increase in their fan base with over 37,000 fans to date.

We can't wait to see how the campaign grows as we continue to craft new initiatives through 2011. Visit Plum Organics on Facebook »

We're extremely proud to announce the launch of the newly redesigned ea.com. The new site is minimal, clean and focused, allowing EA's huge library of game content to truly shine.

Each game has a customizable and scalable page template within the unified EA platform. These templates accommodate a wide variety of content needs specific to each title, allowing game pages to feel unique to the game's core attributes. All the must know info on game titles have a home on these pages and includes as many stories, videos, pics, trailers and news items as each game has to offer.

We are thrilled to have worked with the talented people at EA on the new site and look forward to continuing our work together on all things EA.

Check it out and let us know what you think »

Our partnership with Sony continues with a new launch for PIIQ - Sony's slick, new brand of headphones. The site features a multitude of finely tuned interactive details including rollover animations, subtle movements and navigational elements.

The full product lineup gives visitors huge, sexy product images, sharing tools, sweet product pairings, and the ability to add comments with Facebook integration. The PIIQ Team pages offer up inside details of new members, their gear and stats and the news section keeps fans up-to-date on all things PIIQ.

There's quite a bit of cool stuff to check out so take a look at the new Sony PIIQ and let us know what you think.

Maybe you live really close to Santana Row in San Jose. Maybe you live very far away from Santana Row in San Jose. Either way, you can now experience the Tesla Retail Store Kiosks right from your desktop.

Launched on Teslamotors.com today, the Design Studio allows site visitors to customize and configure Tesla Roadster models to buy or fantasize about buying. You can trick-out all the bits you'd expect - paint colors, accents, interior options, wheels, hood, entertainment - and check out how much your customizations will cost, all in this cross-device friendly, HTML5 interface. That means it looks just as sexy on your iPad as it does on your desktop.

From the Tesla press team:

“The Design Studio’s goal is to personalize the Tesla experience,” said George Blankenship, Tesla’s VP of Sales and Ownership Experience. “It’s the most advanced configurator any automaker has come up with, letting you choose exactly what you want, look at it from every angle, and see it in the wild.”

Tesla’s Design Studio is consistent with the company’s new retail strategy that launched with the Santana Row showroom. Reinventing the car-buying experience, this strategy focuses on digital interactivity and educating prospective customers about Tesla’s advanced electric powertrain technology and vehicle engineering.

Check it out and let us know what you think.

The launch of the new Tesla store at Santana Row in San Jose includes three gorgeous touch screen experiences designed and developed by Odopod with Tesla Motors. The experiences immerse visitors in Tesla owners’ stories, vehicle innovations, and enable them to configure their own Roadster for purchase or sharing with friends.

As Tesla's digital agency of record, Odopod designed the experiences to fit within Tesla’s unique retail strategy, one that rethinks the entire approach to selling cars. Odopod and Tesla continue to collaborate to produce digital experiences that augment the purchasing process and make for a remarkable experience.

An excerpt from Tesla Motors press release:

Today Tesla Motors reinvents the car buying process with the grand opening of its store in the popular Santana Row retail district of San Jose, California.

...The Tesla Design Studio will also debut on Teslamotors.com. Built using HTML5, the Tesla configurator provides an intuitive interface for users to design their Roadster from a computer, smart phone or iPad.

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We're thrilled to have worked with such an amazing group of people at Tesla to bring the innovative retail experience to life.

For more information visit these links:
Teslamotors.com
Press Release
Exclusive Tour Of Tesla's Showroom With Apple's Retail Guru

We're pleased to announce a new site for the International Watch Company of Schaffhausen, IWC.com. The site marks another excellent partnership with our friends at Undercurrent and has resulted in a beautiful experience that aims to set a new standard for luxury online. With rich interactive features, editorial content presented in clean, concise layouts and extraordinary attention to each watch, IWC.com offers fans everything they expect from the brand. Further details on the project are available on odopod.com here.

Please let us know what you think.

It's been a wonderfully busy year for us here at Odopod. We've experienced tremendous growth from hiring a ton of new talented people (and we're still looking for more) to taking on several new large digital accounts. Our Hack Days projects went on with great success, we celebrated our 10th anniversary and we launched some amazing work with our clients and partners around the world.

Here's a look back at some of things we've done in 2010 with a huge thanks to all of those who contributed to our incredible year.

DonQ Master Of All Skills :: Routesy 3 :: Golden Gate Park Field Guide :: Sony PIIQ Facebook
Sony PIIQ Showcase :: Tesla Motors :: DonQ Rum :: YouTube Trends
Sony HD TV with 3D :: Flock Social Browser :: Sony BRAVIA :: Ford Fiesta Movement
EA Download Manager :: Sony Internet TV :: UFC.com :: PlayStation Redesign

At Odopod we love projects that challenge us to make information accessible, relevant, digestible and engaging. That’s why we were really excited when YouTube approached us to help make the YouTube Trends project a reality.

YouTube Trends allows users to get a timely view of what’s being watched around the world as well as use tools to compare viewership across cities, states, countries and age ranges. If you haven’t heard about it yet, watch this entertaining video introduction featuring the Gregory Brothers.

The project presented an interesting set of challenges. First of all, with the immense wealth of viewership data that YouTube has at its disposal, how could we slice the information to make it relevant? How could we make the data accessible in meaningful ways? What interactions could we add that would provide value without getting in the way of the experience? What existing Google tools could we leverage to get the job done right?

The vision was for YouTube Trends to become part of the YouTube brand universe and even though it couldn’t be too much of a departure from an aesthetic point of view, it definitely needed to be an exciting new product with a unique voice. So it was our goal to help define an identity and design that would remain on brand but could also stand on its own. Ultimately, the design had to serve as a great vessel for all the content to come.

More after the jump »

Odopod and Undercurrent teamed up yet again to produce DonQ's Master of All Skills, a series of puzzling quizzes and challenges testing your master knowledge of all things interesting. We collaborated with some of the most visited sites on the Internet to gather questions from categories across a variety of themes. Foodspotting tests your gastronomy wits. BuzzFeed challenges your humor and Internet memes. NOTCOT tries to stump you with Mixology trivia.

With nine categories to unlock over time, there's so many chances to get it right. If you prove yourself to be the ultimate master of everything, you might just win a trip to Puerto Rico to visit the land of rum and learn from DonQ's own Master Distiller.

Check it out »