We actually can’t say much more than that. For now, the best we can do is point you here for a taste.
Today, the new website for the Museum of Science+Industry launched. We began working with the Museum in the summer of 2007 to creating a vision for the new site, and have since been designing and developing it. Celebrating the Museum’s 75th Anniversary, the site captures the inventive spirit of MSI while keeping the information & navigation super clear and consistent. It’s a beauty.
The underlying premise of Eyes Open stems from an IDEO core value: by looking at something with fresh eyes, it becomes much more interesting. The Eyes Open website takes this concept, initiated in two “guide” books (Eyes Open: New York and Eyes Open: London) and extends it by publishing unique experiences shared by IDEO staff and friends, and offering site visitors the opportunity to submit their own unique experiences in text and imagery.
Odopod created a site structure and interaction model that is clear and functional, and we extended the friendly, approachable design of the books into a simple, yet elegant and well-crafted visual language for the site. See for yourself...
Nike Skateboarding is anticipating the release of their latest technical shoe, the Nike Zoom Tre A.D., which will integrate elements of the Nike Free technology, originally developed for runners, with high-end skate technology. We designed and built a space on NikeSkateboarding.com that features an animated schematic. Users can explore individual features of the shoes in depth, watch a video interview with the shoe’s designer, and see the ad photography. And, of course, there’s beauty shots of the shoes, so we can all pick out the ones we want.
The U.S. Men’s National soccer team recently went head-to-head with their biggest rival, Mexico. Nike revived its “Don’t Tread On Me” campaign in time to rally loud and hard behind the team. Odopod created a space on NikeSoccer.com to inspire and energize the fans with videos, photos, and downloads. The site is part of a larger campaign that includes a My Space page, banners, posters, t-shirts, and a game day tailgate party. Join the movement.
One of our current projects—World Golf Tour—is getting great press. Fortune Online predicts that the web-based “stunning, high-definition” video game is going to be irresistible to white collar slackers. They report, “...when the full site goes live, sometime in the next six months, you’ll have access to all 18 holes of the famous Ocean Course at the Kiawah Island Golf Resort. A half-dozen real courses will be online by year-end. That’s when business life as we know it grinds to a halt.”
It even got some air time on CNN . Can you say Kiawah?
CLIFBar is a pretty cool company—dedicated to staying independent and protecting the places where we play. We’re proud to have designed and built their new website. They said: keep it authentic and humble, while also expressing the unique character of every brand. We made a publishing platform in Expression Engine and designed each page as its own custom composition. Take a look.
We’ve been collaborating with TCHO on their public launch. Their interim Beta site is now live. We worked with their branding partner - Spiekermann Partners - to build a site where you can buy chocolate, then go down to the Embarcadero and pick it up.
The LA Auto Show opens today and three applications we have been working on in conjunction with George P. Johnson are featured in the Honda exhibit. The show runs at the LA Convention Center through November 25.
We broke the Britney Stories First, yo!
Prominently placed front and center on the VMA homepage leading up to and during the show, the VMA Live Feed designed by Odopod pulls in feed items from all over the place and displays them real-time in one easy to use little Flash widget.