Better Place is moving the world off of oil by redefining the economics and experience of transportation – but it cannot do it alone. The purpose of the 10 Words campaign is to provide a platform via “minifestos” for people to voice their reasons for ending the world’s addiction to oil.

“Across the globe, people are feeling the pain of rising prices at the pump,” said Joe Paluska, Chief Marketing Officer, Better Place. “We’re calling upon the community to tell the world why we must end our addiction to oil. The switch from oil to electric transportation is inevitable.”

The Better Place Model
As a true mobile operator, Better Place delivers transportation as a sustainable service. The company is building the infrastructure needed for the successful widescale deployment of zero-emission electric vehicles (ZEV) powered by renewable sources of energy.

To do so, Better Place partners with the world’s leading automakers to create the EVs; battery manufacturers to build clean, safe batteries; energy companies to accelerate the migration to renewable energy; and policy makers to lessen the economic and social grip that oil has on nations. The Better Place research and development team integrates existing technology components through Better Place software, charge spots and battery exchange stations so that driving an EV will be as convenient as driving a gas-fueled car.