Maybe you live really close to Santana Row in San Jose. Maybe you live very far away from Santana Row in San Jose. Either way, you can now experience the Tesla Retail Store Kiosks right from your desktop.
Launched on Teslamotors.com today, the Design Studio allows site visitors to customize and configure Tesla Roadster models to buy or fantasize about buying. You can trick-out all the bits you'd expect - paint colors, accents, interior options, wheels, hood, entertainment - and check out how much your customizations will cost, all in this cross-device friendly, HTML5 interface. That means it looks just as sexy on your iPad as it does on your desktop.
“The Design Studio’s goal is to personalize the Tesla experience,” said George Blankenship, Tesla’s VP of Sales and Ownership Experience. “It’s the most advanced configurator any automaker has come up with, letting you choose exactly what you want, look at it from every angle, and see it in the wild.”
Tesla’s internal web team collaborated with digital marketing agency Odopod to build advanced features into the Design Studio, including:
-Seamless integration between platforms, allowing users who build their cars online to call up saved designs on other devices or in the showroom.
-Graphics that push the boundaries of realism, giving users an authentic experience.
-Single-screen editing, allowing users to mix and match features without progressing through a number of screens or needing to backtrack.
-Unique interior and exterior pairing, so that users can see how the interior of their car would look from the outside and vice versa.
-An extensible platform that will allow Model S to be added to the Design Studio.
Tesla’s Design Studio is consistent with the company’s new retail strategy that launched with the Santana Row showroom. Reinventing the car-buying experience, this strategy focuses on digital interactivity and educating prospective customers about Tesla’s advanced electric powertrain technology and vehicle engineering.
Check it out and let us know what you think.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
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