Can't make it to the store? Design your Tesla Roadster right from your desktop.

Maybe you live really close to Santana Row in San Jose. Maybe you live very far away from Santana Row in San Jose. Either way, you can now experience the Tesla Retail Store Kiosks right from your desktop.

Launched on today, the Design Studio allows site visitors to customize and configure Tesla Roadster models to buy or fantasize about buying. You can trick-out all the bits you'd expect - paint colors, accents, interior options, wheels, hood, entertainment - and check out how much your customizations will cost, all in this cross-device friendly, HTML5 interface. That means it looks just as sexy on your iPad as it does on your desktop.

From the Tesla press team:

“The Design Studio’s goal is to personalize the Tesla experience,” said George Blankenship, Tesla’s VP of Sales and Ownership Experience. “It’s the most advanced configurator any automaker has come up with, letting you choose exactly what you want, look at it from every angle, and see it in the wild.”

Tesla’s internal web team collaborated with digital marketing agency Odopod to build advanced features into the Design Studio, including:

-Seamless integration between platforms, allowing users who build their cars online to call up saved designs on other devices or in the showroom.

-Graphics that push the boundaries of realism, giving users an authentic experience.

-Single-screen editing, allowing users to mix and match features without progressing through a number of screens or needing to backtrack.

-Unique interior and exterior pairing, so that users can see how the interior of their car would look from the outside and vice versa.

-An extensible platform that will allow Model S to be added to the Design Studio.

Tesla’s Design Studio is consistent with the company’s new retail strategy that launched with the Santana Row showroom. Reinventing the car-buying experience, this strategy focuses on digital interactivity and educating prospective customers about Tesla’s advanced electric powertrain technology and vehicle engineering.

Check it out and let us know what you think.

Want to say something?

Your comment may be reviewed by a moderator for approval.

A Digital Agency




Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit