I was in Portland last week to speak at DMI’s Design/Management Thinking Conference — Balancing Extremes: Tensions in Design. The two-day event, at the stunning Gerding Theatre, offered focused presentations, discussions, and interactive sessions with leading business and design leaders.
The program kicked off with John Hoke and Angela Snow, Nike’s VP of Global Design and Global Director of Creative Operations, who spoke about how tension fuels Nike’s breakthrough design innovations. Their big, bold keynote was peppered with high-energy videos featuring cutting-edge products and triumphant sports moments.
I immediately followed with my own session, Little “I” Innovation, in which I proposed that committing to incremental improvements and pivoting on adjacent innovations are just as critical to business success as the big breakthrough ideas. It was a fitting juxtaposition. I was however compelled to employ the multi-talented Justin Timberlake to help me make my point.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
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