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For new media education, it doesn't get much better than RIT.

2011 April 27 By Tim Barber

Last year at this time, I wrote a post entitled If you want a Job at Odopod, go to RIT.

A year later, I’m just back from my third trip to the Rochester Institute of Technology for Creativity: Careers in Motion and everything I wrote in that post still stands.

I was attending and speaking at the event. It’s a forum for students in RIT’s new media program to meet prospective employers and get feedback on their portfolios. Although it’s not billed as such, for almost everyone attending it’s a recruiting event.

The reality is that it’s a feeding frenzy.

From my perspective, it’s fascinating. Imagine a gymnasium full of representatives from the best new media companies in the world, as well as some big ad agencies and PR firms — all sitting at identical folding tables, all feverish to recruit RIT’s latest group of new media graduates. Many of these companies were making offers on the spot. Some even arrived a day early to meet with, and try to scoop the top students.

That’s because RIT is producing the best new media talent in the world.

As I described in last year’s post, the students graduate with a focus either on design or development. The program is designed to have them work both independently as well as in teams, very much as they will when they come to Odopod.

As a result, almost all the students are remarkably well rounded — many of them with abilities in both design and development. I can also tell you from past hires that the rigor and intensity of the program teaches them the value of hard work and independent initiative.

They emerge from RIT with the skills to do exceptionally well in a challenging and fast-paced company like Odopod.

My only lament is that there aren’t more of them graduating, either from RIT or other schools in the US. We need more RIT graduates and more schools producing graduates of their caliber.

Comments

RIT Lindsay says:

Posted: 05.03.11

Wooo! Go RIT New Media Design!!!
christophe says:

Posted: 05.04.11

just checking somethng...
pav says:

Posted: 05.06.11

I had to learn design/development on my own. Lousy university of Maryland.
RIT Matt says:

Posted: 05.08.11

This makes me so proud to be a New Media Designer at RIT. It's nice to hear that all of our hard work is paying off and to be recognized in such a powerful way!
RIT Dave F says:

Posted: 05.18.11

New Media students and alumni alike appreciate your comments Tim! I'm glad and proud to hear RIT is still pumping out top notch new media warriors. Its all due to the amazing teaching staff there, New Media Represent!
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