Tesla Motors has had a big year. The brand new Roadster 2.5 was just unveiled. Last week, they debuted a much anticipated public stock offering with investors hot for shares. In May, they announced a partnership with Toyota to build vehicles in Northern California. And even before, the announcement that a more affordable sedan, the Model S, would soon be available, brought excitement to masses.
Today, we share some of our own big news with Tesla. As their digital agency of record, Odopod has spent the past several months on our first assignment with their team: reinventing the brand online. With the launch of the new Tesla Motors Website, we focused on designing an experience that makes owning an electric car easy by communicating complex technologies in simple, accessible ways, bringing the car to the center stage and letting the owners tell their stories all within a clean and compelling interface.
We're thrilled to be a part of the Tesla vision and to work on such an innovative and progressive brand. Our goal is to seamlessly connect all aspects of the Tesla customer experience - from the website to the showroom and on the road as we continue to work together into the future.