Odopod Launches the New UFC

Over the last year we've been fully immersed in the intense world of the Ultimate Fighting Championships. We've been a part of everything from a behind the scenes look at how an event comes together to experiencing super fandom at the UFC Fan Expo.

From the beginning, our digital agency of record relationship has been highly collaborative starting with deep strategic conversations with the UFC's executive team on how the brand can grow digitally and globally. From there, we've been involved with every detail including platform development with multiple partners, innovative digital advertising methods and design and execution over a number of devices such as the Roku and mobile phones.

We're extremely proud to finally announce the launch of the new UFC.com. With a slick navigation, a powerful new visual language and a clearer focus on fights, fighters and how to watch, the new site is easier to use, brings in key social interactions from the fans and fighters and offers tons of compelling content for regulars and new visitors alike - and is meant to evolve and grow as fast as the sport itself.

As UFC President Dana White says, "This is just the start – we are gonna continue to build this thing into the best web site in sports.”

Check it out »


  • Amy Stoddard says:
    Posted: 08.05.10

    Congratulations on your UFC launch. Its very, very well done.

  • Justin Berkovi says:
    Posted: 08.06.10

    Will this be rolling out to include the UK site also?

  • AJ Karim says:
    Posted: 08.06.10

    Congrats - great work...

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A Digital Agency




Same Team, New Name

It's been thirteen years since we started Odopod.

We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.

Two years ago, Odopod was acquired by Nurun.

The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.

That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.

We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.

Keep an eye out for new work from Nurun. It will be our best yet.

Tim, Dave, Jacquie, JT & Guthrie

The best way to reach us

For new business, contact Stacy Stevenson

For general inquiries, contact us at

For more about Nurun, visit