Over the last year we've been fully immersed in the intense world of the Ultimate Fighting Championships. We've been a part of everything from a behind the scenes look at how an event comes together to experiencing super fandom at the UFC Fan Expo.
From the beginning, our digital agency of record relationship has been highly collaborative starting with deep strategic conversations with the UFC's executive team on how the brand can grow digitally and globally. From there, we've been involved with every detail including platform development with multiple partners, innovative digital advertising methods and design and execution over a number of devices such as the Roku and mobile phones.
We're extremely proud to finally announce the launch of the new UFC.com. With a slick navigation, a powerful new visual language and a clearer focus on fights, fighters and how to watch, the new site is easier to use, brings in key social interactions from the fans and fighters and offers tons of compelling content for regulars and new visitors alike - and is meant to evolve and grow as fast as the sport itself.
As UFC President Dana White says, "This is just the start – we are gonna continue to build this thing into the best web site in sports.”