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Tesla's Incredible New Store Features Touch Screen Experiences Created by Odopod

2011 April 14 By Odopod

The launch of the new Tesla store at Santana Row in San Jose includes three gorgeous touch screen experiences designed and developed by Odopod with Tesla Motors. The experiences immerse visitors in Tesla owners’ stories, vehicle innovations, and enable them to configure their own Roadster for purchase or sharing with friends.

As Tesla's digital agency of record, Odopod designed the experiences to fit within Tesla’s unique retail strategy, one that rethinks the entire approach to selling cars. Odopod and Tesla continue to collaborate to produce digital experiences that augment the purchasing process and make for a remarkable experience.

An excerpt from Tesla Motors press release:

Today Tesla Motors reinvents the car buying process with the grand opening of its store in the popular Santana Row retail district of San Jose, California.

...The new store’s location ensures plenty of foot traffic while the layout engages the customer through a series of hands-on interactive touchscreen experiences:

Tesla Stories features Tesla owners’ experiences of living with a Roadster.

Tesla Innovations explore the world’s most advanced electric powertrain in the Tesla Roadster and the engineering ingenuity of Model S.

The Design Studio combines the tactile and digital, enabling customers to configure their own Roadster, which they can then share on Facebook or email to a friend. From there, customers can seamlessly complete the purchase.

...The Tesla Design Studio will also debut on Teslamotors.com. Built using HTML5, the Tesla configurator provides an intuitive interface for users to design their Roadster from a computer, smart phone or iPad.

We're thrilled to have worked with such an amazing group of people at Tesla to bring the innovative retail experience to life.

For more information visit these links:
Teslamotors.com
Press Release
Exclusive Tour Of Tesla's Showroom With Apple's Retail Guru