We're extremely pleased to announce our ongoing digital agency of record relationship with Plum Organics, maker of delicious, premium and organic foods for babies and toddlers. Odopod has been working with Plum to design and launch a digital strategy that brings its personality to life in fresh and engaging ways to capture the hearts of the Modern Mom. With an appetite for innovation, we've been working with their team on the 2011 campaign which recently kicked off with the Babies for Yum! caption contest on Facebook.
For the contest, Odopod conceived and designed a custom application that allows participants to create, vote and share out entries to their social graph, encouraging deep engagement and viral spread. In just the first three weeks of an eight-week program, Plum has already garnered tremendous results including a huge increase in their fan base with over 37,000 fans to date.
We can't wait to see how the campaign grows as we continue to craft new initiatives through 2011. Visit Plum Organics on Facebook »