We're excited to share the second installment of our Babies for Yum! campaign for Plum Organics — the Quest for Yum! Odopod conceived and produced this whimsical video in which our baby hero explores the world of Yuck and Yum in search of the tastiest food.

As with our our caption contest on Facebook, the program is highly-targeted to modern moms and designed to thrive on the "authentic" and social web.

Our media strategy is focused on mom-centric blogs and causal online gaming sites where our target audience consumes, shares and engages with content.