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A Sleek New Site for IWC

2011 January 18 By Odopod

We're pleased to announce a new site for the International Watch Company of Schaffhausen, IWC.com. The site marks another excellent partnership with our friends at Undercurrent and has resulted in a beautiful experience that aims to set a new standard for luxury online. With rich interactive features, editorial content presented in clean, concise layouts and extraordinary attention to each watch, IWC.com offers fans everything they expect from the brand. Further details on the project are available on odopod.com here.

Please let us know what you think.

Comments

Olli says:

Posted: 01.18.11

Great job, guys, looks and feels fantastic! I was actually trying to find something to constructively critique on, but couldn't find anything. Typography is awesome, color scheme is pleasing to the eye (love the highlighting of elements through white background!) and the submenus are implemented neatly -- the short delay on these is well chosen. Keep up the good work!
Lasha Krikheli says:

Posted: 01.18.11

Fantastic job, Odopod! Class at its finest. The level of subtle and major interactive elements makes the user experience soar through the sky. I've added this to my list of favorite website designs.
Mathias Ramseyer says:

Posted: 01.18.11

Great job, guys! The layout, colors scheme, typography, ineractive elements, and attention of details. Further the interacitve elements do not interrupt the flow. Rather they encourage to stay on the website and explore more. What could you ask more these days. In a nutshell: This website is storytelling! I think you can see that you've spent a lot of time in the concept phase. btw: Do you ofer internships to learn from the masters at Odopod? Cheers from Switzerland
@imugo says:

Posted: 01.19.11

So simple, yet so beautiful...
nguyen duong says:

Posted: 01.19.11

nice work. i'm now a hair-trigger away from purchasing my 1st IWC Pilot Chrono.
Geoff Dowd says:

Posted: 01.20.11

Holy #%@&! This site is blowing me away. Just so engaging and plain gorgeous. Amazing job homies!
Dominic says:

Posted: 01.26.11

THANK YOU!
Michael Nilsson says:

Posted: 02.01.11

Beautifully crafted website. Big ups for that. :) Curious to know more about how you go about structuring such an information-heavy website, as it easily could have taken a turn for the worse and end up being pure clutter. Once again, well done and it surely serves as inspiration for fellow designers (and brands)
Matt Cram says:

Posted: 02.07.11

Pure class. Knowing a bit about what goes into a site like this, your efforts are truly humbling.