The Untold Story of the Odopod Name

Thanks to a recent AdAge survey on the origins of the more unique agency names, we're finally revealing the untold story of how we came to be called, Odopod.

"When we started Odopod we wanted to create a company with the ideas and resources to execute big and the metabolism and culture to behave small," said Founder and Creative Director Tim Barber. So when it came to naming the company we combined two pieces that got at this big/small idea.

Odo -- this was Godzilla's island, the island where he had been a legend for generations and where he first came ashore. We loved the bigness and total domination of Godzilla.

And Pod [because] at the same time we liked that we were a compact team that grew ideas, like a pod -- the compact, protective enclosure of a seed. For the record, Steve Jobs stole our thunder a year later when the iPod launched."

So there you have it.

Comments

  • Seth says:
    Posted: 04.26.11

    I always like the name, the first time i heard it i knew it was something big, i haven't even seen what it's look like back then.

  • Austin says:
    Posted: 04.26.11

    Plus, it's easy to spell and say, and the letters look pretty nice together…

  • Gddy says:
    Posted: 06.03.11

    LOL! RIght! The mystery continues, imho...

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