I’ve just returned from chilly, yet beautiful Boulder, CO where I was auditing a workshop called “Upgrade to Digital” at Boulder Digital Works.
As you may know, BDW is a unique program at the University of Colorado focused on digital business and creative, founded principally with the support of Crispin Porter + Bogusky. SoDA is also a sponsor and, Odopod’s President, Jay Wolff, has joined their board of advisors.
A few weeks prior to my trip, Allison Kent-Smith, Senior Director at BDW, approached Odopod about the idea of leading a remote workshop for the program in San Francisco. We enthusiastically agreed, and arranged to attend one of the current workshops in preparation.
The 2-day session, headed by notable CP+B employees, Scott Prindle and Joe Corr was an appreciable mix of presentations, group exercises and lively discussions on the state of digital marketing. The 40 or so attendees were far ranging – from senior level agency professionals and marketing managers to university professors, entrepreneurs and traditional media publishers.
After a round of introductions and a broad survey to kick off the day, an impressive line up of guest speakers took the group on deeper dives into a variety of topics including; Social Media, Mobile and Search. On day-2 OneRiot co-founder, Robert Reich, hosted a session on the Real-Time web zeitgeist.
The subject surfaced an interesting mix of anxiety and childlike zeal. During the presentation one attendee told the group that he had actually time-stamped his twitter posts to go live while he was at the workshop. And in fact, he was tweeting "now" as he spoke to the room, “without touching a thing”. Another attendee quickly countered that since it was prescheduled, it wasn’t really part of the Real-Time Web. A good point.
At the conclusion of the workshop it was clear that there’s a real appetite for the topics across a spectrum of professional vocations. All in attendance were very interested in reviewing the latest trends and fully understanding the ever-shifting digital landscape.
For it’s final exercise, breakout groups tried their hand at developing strategies and concepts for integrated cross-platform digital executions for a fictitious client. The results varied, but it was certainly a noble pursuit – particularly after just a day and a half of sessions.
Fig. 1 / Boulder Digital Works’ HQ is conveniently located in the heart of downtown Boulder. Nestled just above the Ten Ten Brasserie.
Fig. 2 / Like Odopod, the citizens of Boulder like their bikes. However, it’s clear that they have a greater tolerance for the cold, as the daytime temperatures during my visit where about 9°.
Fig. 3 / Inside, visitors are greeted by this mural by Josh Wills and Mike Scarano of Factory Design Labs.
Fig. 4 / Matt Howell from Modernista! and Joe Corr from CB+P moderate a discussion on the digital production process.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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