Tesla Motors is radically rethinking the car. We partnered with them to create a digitally enhanced retail experience that rethinks the way cars are sold.
An Orchestrated Experience
The visitor experience progresses from the front of each Tesla store to the back. Up front, interactive touchscreens educate customers.
As visitors move into the store, they have the option of configuring a Model S inside and out.
At the rear of the store, interested customers meet with sales staff to purchase a Tesla.
Towards the front of the store, the Go Electric Station answers common vehicle questions while the Innovations Station explores Tesla’s advanced technologies.
Go Electric alleviates customer concerns about owning an electric vehicle by allowing users to replicate their driving habits.
The Configuration Process
Moving deeper into the space, the Design Studio lets visitors build their own Tesla Model S.
After choosing paint color, interiors, wheels and roof type, visitors can transfer their designs to the large-scale, in-store display.
Completing the Purchase
Customers spend a lot of time considering the purchase of an electric car, which is why we designed the Tesla configurator to work in-store, at home, and on the go.
At the rear of the store are semi-private sales areas for consultations and ordering. Staff members are equipped with a set of tools that supports the purchase process.
A Scalable, Centralized System
The centrally managed system powering this retail experience lets Tesla's team dynamically publish content to its 192 stores worldwide. The platform is designed to grow as Tesla does.
Analytics data from each retail location is sent back to Tesla’s headquarters, so they can see how visitors are exploring content.