Project Highlights

• Tools for Students

  An online quiz for product discovery

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Which Species are You?

Target’s 2006 Back to College campaign focused on kids going off to college for the first time - and their anxious parents. Target wanted to achieve greater online sales by generating buzz around several independent graphic artists and their exclusive Target products. Their secondary goal was to become a shopping and information resource for both students and parents.

Odopod’s mission was to create an online experience that closely integrated with TV and print creative. We extended the "Which Species Are You?" offline concepts by developing a quiz in which students answer a few short questions, discover their "species" (similar to a personality type) and are shown a list of products relevant to their particular ideal habitat. Students can also print out a list of all the products in their room to aid in an easy store-shopping experience.

Recognizing that people visit Target.com primarily to shop, we created a playful, easy-to-use Flash experience embedded in the overall Target.com HTML framework.

I wish I had this kind of thing when I was headed to college.