Though the California Academy of Sciences is the oldest natural science institution on the West Coast, it is one of the most forward-thinking. They came to Odopod looking for a mobile experience that would connect with their audience using 21st century means.
We focused on creating a mobile site optimized for smartphone web browsers such as the iPhone. However, we also created a complementary XHTML web site for less sophisticated mobile phones that would allow the Academy to reach nearly all mobile users.
Rather than miniaturizing the existing web site designed for PC browsers, we focused on identifying uniquely mobile use scenarios. We included a solid general overview of the museum's exhibits, events and programs, but applied specific efforts on creating features that would be of special relevance for mobile users. To that end, we created a set of features that assisted users on the day they visit the museum and another set focused on using social media through their mobile phones.
More than a small site for a small display, the mobile web site for the California Academy of Sciences is designed to be a great site for users on-the-go.
I'm excited we got to design a site that prominently features a penguin and a pinned beetle. It's not every day you can do that.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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