Electronic Arts (EA) is already a powerhouse in the gaming industry, but they’re not stopping there. The entire company has a mandate to revolutionize the way people buy, play and share games. To that end, EA selected Odopod to help them realize their ambitious new vision of the future of gaming.
We worked with their team to conceive, design and implement a new digital delivery channel that has shifted their business model from discs to downloads. It's a PC application called Origin and it does for PC games what iTunes did for music.
This innovative new application enables EA to move away from packaged games sold through 3rd-parties and towards selling games directly to their customer's desktops. EA wins in two ways with Origin: They expand margins on each game while simultaneously improving the way people game.
As part of this new vision for EA, Odopod also lead the redesign of the new EA.com, continuing the strategy of becoming a more central element in engaging EA customers.
Rather than just being another place to purchase, the site is designed to connect gamers to the stories, characters and the content of the games they love. With a minimal, understated design, EA.com allows each game to shine with its own unique style and content giving fans everything they love and expect from their favorite titles.
We're continuing to work with the team at EA to evolve their platforms and properties and to change the way people buy, share and play games.
The future of gaming is not boxes and discs. The future is digital delivery and an engaging relationship with gamers. EADM and EA.com are charting these first steps.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
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For more about Nurun, visit