Electronic Arts (EA) is already a powerhouse in the gaming industry, but they’re not stopping there. The entire company has a mandate to revolutionize the way people buy, play and share games. To that end, EA selected Odopod to help them realize their ambitious new vision of the future of gaming.
We worked with their team to conceive, design and implement a new digital delivery channel that has shifted their business model from discs to downloads. It's a PC application called Origin and it does for PC games what iTunes did for music.
This innovative new application enables EA to move away from packaged games sold through 3rd-parties and towards selling games directly to their customer's desktops. EA wins in two ways with Origin: They expand margins on each game while simultaneously improving the way people game.
As part of this new vision for EA, Odopod also lead the redesign of the new EA.com, continuing the strategy of becoming a more central element in engaging EA customers.
Rather than just being another place to purchase, the site is designed to connect gamers to the stories, characters and the content of the games they love. With a minimal, understated design, EA.com allows each game to shine with its own unique style and content giving fans everything they love and expect from their favorite titles.
We're continuing to work with the team at EA to evolve their platforms and properties and to change the way people buy, share and play games.
The future of gaming is not boxes and discs. The future is digital delivery and an engaging relationship with gamers. EADM and EA.com are charting these first steps.