Project Highlights

  • EA Origin
    Download EA games directly on your desktop
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  • EA Brand Platform is designed to let the games shine
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  • EA Hero
  • EA Download Manager 01
  • EA Download Manager 02
  • EA Download Manager 03
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  • EA Download Manager 05
  • EA Brand Platform 01
  • EA Brand Platform 02
  • EA Brand Platform 03
  • EA Brand Platform 04
  • EA Brand Platform 05

Games for All

Electronic Arts (EA) is already a powerhouse in the gaming industry, but they’re not stopping there. The entire company has a mandate to revolutionize the way people buy, play and share games. To that end, EA selected Odopod to help them realize their ambitious new vision of the future of gaming.

We worked with their team to conceive, design and implement a new digital delivery channel that has shifted their business model from discs to downloads. It's a PC application called Origin and it does for PC games what iTunes did for music.

This innovative new application enables EA to move away from packaged games sold through 3rd-parties and towards selling games directly to their customer's desktops. EA wins in two ways with Origin: They expand margins on each game while simultaneously improving the way people game.

As part of this new vision for EA, Odopod also lead the redesign of the new, continuing the strategy of becoming a more central element in engaging EA customers.

Rather than just being another place to purchase, the site is designed to connect gamers to the stories, characters and the content of the games they love. With a minimal, understated design, allows each game to shine with its own unique style and content giving fans everything they love and expect from their favorite titles.

We're continuing to work with the team at EA to evolve their platforms and properties and to change the way people buy, share and play games.

The future of gaming is not boxes and discs. The future is digital delivery and an engaging relationship with gamers. EADM and are charting these first steps.

Project Tags


  • Webby Awards
    Nominee: Games-Related
View Awards »

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit