Project Highlights

• Touch Screen Timeline

  A look at Honda's environmental milestones

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• At the Auto Show

  Photos from the floor

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Green Milestones

We’ve always been inspired by physical installation work, so when George P. Johnson Experiential Marketing asked Odopod to create three interactive kiosks for Honda Motor Company we dove right in.

The medium – giant touch-screens – was a new one for us. But we tackled it like we always do: with a combination of rigorous software design and compelling storytelling.

Our biggest challenge: the kiosks would live in the spectacle of an auto show, where the competition for eyeballs wouldn’t just be other screens but the latest batch of shiny new automobiles.

How to stand out? Simple visual designs and hands-on interactions. The first kiosk let visitors use their fingers to rotate a carousel to browse new Hondas by color. The second put them in D.I.Y. mode, customizing a Civic onscreen, then printing and folding a paper-craft model of their creation. The third had users exploring a timeline of Honda’s green innovations by playfully tossing and sliding story-modules around.

When the kiosks debuted at the L.A. Auto Show we were thrilled to see how their simple, iconic design shined. They’ve since traveled on to auto shows around the country.

The physical size of the touch screen really stands out among kiosks. Being able to fill the screen with motion and interactivity was a lot of fun.