Project Highlights

• Touch Screen Kiosk

  Add colors and decals than print out your car

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• At the Auto Show

  Photos from the floor

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Hands on a Honda

We’ve always been inspired by physical installation work, so when George P. Johnson Experiential Marketing asked Odopod to create three interactive kiosks for Honda Motor Company we dove right in.

The medium – giant touch-screens – was a new one for us. But we tackled it like we always do: with a combination of rigorous software design and compelling storytelling.

Our biggest challenge: the kiosks would live in the spectacle of an auto show, where the competition for eyeballs wouldn’t just be other screens but the latest batch of shiny new automobiles.

How to stand out? Simple visual designs and hands-on interactions. The first kiosk let visitors use their fingers to rotate a carousel to browse new Hondas by color. The second put them in D.I.Y. mode, customizing a Civic onscreen, then printing and folding a paper-craft model of their creation. The third had users exploring a timeline of Honda’s green innovations by playfully tossing and sliding story-modules around.

When the kiosks debuted at the L.A. Auto Show we were thrilled to see how their simple, iconic design shined. They’ve since traveled on to auto shows around the country.

I love making interactive experiences that don’t live on the internet. Working with the designers on the concept and interface development was exciting, and touch screens are just really fun to play with.