Project Highlights

  • IWC Hero
  • IWC 01 - Home
  • IWC 02 - Partnership
  • IWC 03 - Collection
  • IWC 04 - Portuguese
  • IWC 05 - Aquatimer
  • IWC 06 - Yacht Club
  • IWC 07 - Hand Wound
  • IWC 08 - Experience Culture
  • IWC 10 - Article
  • IWC Interactive 01 - Lights Out
  • IWC Interactive 02 - Lights Out
  • IWC Interactive 03 - Calibre
  • IWC Interactive 04 - Enlarge
  • IWC Interactive 05 - Enlarge
  • IWC Interactive 06 - Slider

Extraordinary Craftsmanship

For over 140 years the International Watch Company of Schaffhausen has been a benchmark for craftsmanship, precision engineering and timeless design.

With this tradition in mind Odopod and Undercurrent laid plans for IWC’s expansive new digital strategy and publishing platform. Our goal was simple: establish IWC as the category leader in luxury watches and as a digital leader among luxury brands.

In doing so we believed that we could define a new, more contemporary expression of luxury -- one that addressed the evolving needs of luxury consumers by emphasizing speed, utility and mobility.

The centerpiece of this plan is a progressive, sustainable publishing platform. This platform drives the new IWC website and social media hubs, offering innovative new formats for product presentation and storytelling. With bold imagery, superior attention to the intricate details of watchmaking, and emphasis on the rich histories of IWC’s brand families, the site exemplifies the IWC brand.

For quintessential IWC fans, we created intimate and innovative ways to interact with the watches, including a high resolution image browser presenting the watches in exquisite detail along with videos revealing the precision engineering and watchmaking process.

We are continuously working with IWC's ambitious team to create an innovative eco-system across multiple platforms and devices. The new site is the first of many initiatives designed to set a bold new standard for luxury online.

We think will change customers’ expectations of luxury brands online.


  • Webby Awards
  • Interactive Media Arts Awards
    Best in Class
  • .net Awards
    Nominee: Redesign of the Year
  • .net Awards
    Nominee: Agency of the Year
View Awards »

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit