Project Highlights

• A Completely New Site

  Full of gear and riders

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Defy the Forces of Nature

Lance Armstrong worked with the team at Nike to design and test a line of cycling gear and apparel that would make cyclists faster. Their work contributed to six Tour de France victories.

Nike asked Odopod to help them tell this story and to showcase the product line in their new cycling site.

The audience for cycling is relatively small and globally dispersed. In order to reach them without redundant efforts, the site is built in six languages. It introduces visitors to the product line, tells the story of collaborating with Lance, and connects consumers with online and offline retailers. A list of worldwide cycling events makes it easy to find events locally or abroad.

The site represents Nike's commitment to giving cyclists around the globe the same competitive advantages they've given Lance.