Project Highlights

• Brand Publishing Platform

  A platform for the brand to stay fresh...always

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• Store Finder

  A simple place to find the shoes

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• Custom Skinning

  Change it up all the time

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• Shoe Archive

  All the shoes all the time

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Always Fresh

This is the third edition of Odopod's happy collaboration with Nike Skateboarding. This time around, Nike wanted an experience that would be constantly fresh, packed with the latest everything: news, kicks and team happenings.

We came back with a solution that kept the best bits of the old while building something brand new: a site that's simple to update, with a design that's customizable to the extreme. This means Nike can do more than add new content: they can make quick yet drastic changes to the entire site's look and feel. Colors, backgrounds, and type can be switched up as often as new sneakers drop.

And we threw in a satellite map that shows every Nike skate store on the planet at its exact latitude and longitude.

Our first big freshness test: the release of Nike Skateboarding’s flagship movie, "Nothing But the Truth." Together with Nike we re-skinned a large chunk of the site. The result was as weirdo irreverent as the movie itself. Nike showed its appreciation by including an Odopod shout-out in the movie's closing credits.

It was never about making something cool. It was about making something functional.