Project Highlights

  • Nike Skate 2007 Hero
  • Nike Skate V3 01
  • Nike Skate V3 02
  • Nike Skate V3 03
  • Nike Skate V3 04
  • Nike Skate V3 05
  • Nike Skate V3 06
  • Nike Skate V3 07
  • Nike Skate V3 08
  • Nike Skate V3 ch2 01
  • Nike Skate V3 ch2 02
  • Nike Skate V3 ch2 03
  • Nike Skate V3 ch4 01
  • NikeSB 2009 Reskin
  • Nike Skate V3 ch3 01
  • Nike Skate V3 ch3 02

Always Fresh

This is the third edition of Odopod's happy collaboration with Nike Skateboarding. This time around, Nike wanted an experience that would be constantly fresh, packed with the latest everything: news, kicks and team happenings.

We came back with a solution that kept the best bits of the old while building something brand new: a site that's simple to update, with a design that's customizable to the extreme. This means Nike can do more than add new content: they can make quick yet drastic changes to the entire site's look and feel. Colors, backgrounds, and type can be switched up as often as new sneakers drop.

And we threw in a satellite map that shows every Nike skate store on the planet at its exact latitude and longitude.

Our first big freshness test: the release of Nike Skateboarding’s flagship movie, "Nothing But the Truth." Together with Nike we re-skinned a large chunk of the site. The result was as weirdo irreverent as the movie itself. Nike showed its appreciation by including an Odopod shout-out in the movie's closing credits.

It was never about making something cool. It was about making something functional.


  • Pixel Awards
    Winner: Best Sports Site
  • Communication Arts
    Interactive Annual 14
  • One Show Interactive
    Merit Award: Corporate Image
  • Webby Awards
    Nominee: Sports
  • Cannes Cyber Lions
    Finalist: Clothing, Footwear...
  • Horizon Interactive Awards
    Gold: Self Promotion /...
  • The FWA
    Site of the Day
View Awards »

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit