Project Highlights

• Rally Cry 2008

  Wake up America, you have your own soccer team

  Now showing slide 0 of 0
• Rally Cry 2006

  Beware of the USMNT

  Now showing slide 0 of 0

Beware of the U.S. MNT

Nike Soccer’s "Don’t Tread On Me" campaign launched in 2005 as a battle cry for U.S. fans. It encourages them to stand strong in defending the U.S. as a legitimate competitor. In 2006, Odopod refreshed the campaign to spark the passion of fans and players around the U.S. Men’s National Team’s participation in soccer’s biggest global competition.

As the World Cup approached, Odopod’s was charged with spreading the urgent message across the American soccer world.

We recruited Bigsoccer.com, ESPN.com, and Chicagoland.com to help carry the “Don’t Tread” torch, taking over the sites with banner executions and full-page customizations. Any internet user who visited a soccer-related site was likely to find the “Beware” message and countdown to game time.

To help fans spread the word quickly, we included a countdown clock that could embed easily into any blog or MySpace page, alerting visitors to exactly how much time remained until the U.S. Men’s National Team’s first game.

Getting the opportunity to experience a match right on the field with the team was incredible. It really energized the project team to do their best.