"Joga Bonito" is Portuguese for "play beautiful." The objective of the Joga campaign, developed by Wieden & Kennedy, was to start a movement to kill ugly and reverse the bad habits in the world’s most beautiful game.
Odopod was challenged with bringing the beauty and meaning of Joga Bonito directly to soccer lovers worldwide via JogaTV.com and Joga.com.
Joga TV is an exclusive online soccer channel delivering videos in which Nike’s greatest soccer stars tell their own "beautiful football" stories to help inspire players to wage their own fight against ugly soccer. Understanding the pirate nature of the message, Odopod and Nike enlisted the help of Maven, which allowed us to download direct to user’s computers 17 weeks of full-screen, DVD quality video, including iPod, PSP and web-friendly versions to promote sharing more easily.
Joga.com, sponsored by Google and Nike, is the first global social networking site for anyone anywhere who shares a love for the world’s most beautiful game. The community lets fans connect, create games and clubs, access athletes from Nike, and enjoy video clips and photos, even allowing users to upload their own images.
Joga.com is the first global social networking site for anyone anywhere who shares a love for the world’s most beautiful game.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
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