Project Highlights

• Desktop Video Application

  Content delivery system right to your desktop

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• Eddie Johnson

  Get to know Eddie Johnson

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• Damarcus Beasley

  Get to know Damarcus Beasley

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• Oguchi Onyewu

  Get to know Oguchi Onyewu

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• Landon Donovan

  Get to know Landon Donovan

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  http://www.odopod.com/assets/video/Nike360_EddieJ_704.flv

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  http://www.odopod.com/assets/video/Nike360_DamarcusB_704.flv

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  http://www.odopod.com/assets/video/Nike360_Gooch_944.flv

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  http://www.odopod.com/assets/video/Nike360_LandonD_704.flv

Play Beautiful

"Joga Bonito" is Portuguese for "play beautiful." The objective of the Joga campaign, developed by Wieden & Kennedy, was to start a movement to kill ugly and reverse the bad habits in the world’s most beautiful game.

Odopod was challenged with bringing the beauty and meaning of Joga Bonito directly to soccer lovers worldwide via JogaTV.com and Joga.com.

Joga TV is an exclusive online soccer channel delivering videos in which Nike’s greatest soccer stars tell their own "beautiful football" stories to help inspire players to wage their own fight against ugly soccer. Understanding the pirate nature of the message, Odopod and Nike enlisted the help of Maven, which allowed us to download direct to user’s computers 17 weeks of full-screen, DVD quality video, including iPod, PSP and web-friendly versions to promote sharing more easily.

Joga.com, sponsored by Google and Nike, is the first global social networking site for anyone anywhere who shares a love for the world’s most beautiful game. The community lets fans connect, create games and clubs, access athletes from Nike, and enjoy video clips and photos, even allowing users to upload their own images.

Joga.com is the first global social networking site for anyone anywhere who shares a love for the world’s most beautiful game.