Project Highlights

• A Completely New Site

  Showcasing soccer from around the world

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• Video: US

  Play your game in the US

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• Video: NYC

  Rivalries - Stories from NYC

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• Video: Rio

  Joga stories from Brazil

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  http://odopod.com/assets/video/03_Nike_Tiempo_Us_704.flv

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  http://odopod.com/assets/video/01_Nike_Tiempo_NYC_704_1.flv

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  http://odopod.com/assets/video/02_Nike_Tiempo_Rio_704.flv

Hearts and Minds and Feet

This is one of our favorites.

Nike's goal is to make the U.S. a global soccer powerhouse. With this assignment, they dared to ask the hard question: "What do the Brazilians know that we don't?"

The result was Tiempo. We traveled to Rio to find out what makes Brazilians the best in the world. We shot hours of footage, interviewing dozens of people – coaches, players, former pros, dancers, kids, and anyone else that would talk to us.

Then we began the search in our own backyard – hiring Team Agency to trek across LA, Dallas, Miami, and New York City. We looked for soccer wherever it was happening in an effort to find the raw talents that will launch the U.S. to the top of the soccer heap. The resulting site relies on documentary film techniques and a unique map interface to bring users along for the ride.

Odopod also created a DVD version of the campaign, which was a great giveaway at Nike Soccer pick-up games and demos.

We shared Nike Soccer's passion to show another side to U.S. soccer - the one without orange slices and mini-vans.