This is one of our favorites.
Nike's goal is to make the U.S. a global soccer powerhouse. With this assignment, they dared to ask the hard question: "What do the Brazilians know that we don't?"
The result was Tiempo. We traveled to Rio to find out what makes Brazilians the best in the world. We shot hours of footage, interviewing dozens of people – coaches, players, former pros, dancers, kids, and anyone else that would talk to us.
Then we began the search in our own backyard – hiring Team Agency to trek across LA, Dallas, Miami, and New York City. We looked for soccer wherever it was happening in an effort to find the raw talents that will launch the U.S. to the top of the soccer heap. The resulting site relies on documentary film techniques and a unique map interface to bring users along for the ride.
Odopod also created a DVD version of the campaign, which was a great giveaway at Nike Soccer pick-up games and demos.
We shared Nike Soccer's passion to show another side to U.S. soccer - the one without orange slices and mini-vans.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
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For more about Nurun, visit