Sony Computer Entertainment America asked Odopod to evolve the PlayStation site with a lighter, fresher visual language that simply communicates the complex offering of PlayStation products.
We began our engagement with a discovery phase that defined the strategic business goals of the project: Turn PlayStation.com into a best-of-breed online experience that emphasizes their game hardware, gives the user a sense of connection to the brand and to other users, and threads the PLAYSTATION(r)Network experience throughout the site.
Odopod improved the user experience by crafting a compact navigation system that is friendly and informative. We then designed a huge promotional marquee to promote PlayStation offerings in a highly compelling and visually stunning way, and a surfaced a powerful membership area to encourage user sign in and participation.
Finally, by bubbling up data from PlayStation’s loyalty initiatives and their highly trafficked blog, Odopod leveraged existing user activity to create the feeling of community and the connection to the Network.
It's not so much about creating community as acknowledging it. We wanted to reward all those loyal PlayStation fans.