Sony Computer Entertainment America asked Odopod to evolve the PlayStation site with a lighter, fresher visual language that simply communicates the complex offering of PlayStation products.
We began our engagement with a discovery phase that defined the strategic business goals of the project: Turn PlayStation.com into a best-of-breed online experience that emphasizes their game hardware, gives the user a sense of connection to the brand and to other users, and threads the PLAYSTATION(r)Network experience throughout the site.
Odopod improved the user experience by crafting a compact navigation system that is friendly and informative. We then designed a huge promotional marquee to promote PlayStation offerings in a highly compelling and visually stunning way, and a surfaced a powerful membership area to encourage user sign in and participation.
Finally, by bubbling up data from PlayStation’s loyalty initiatives and their highly trafficked blog, Odopod leveraged existing user activity to create the feeling of community and the connection to the Network.
It's not so much about creating community as acknowledging it. We wanted to reward all those loyal PlayStation fans.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
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For more about Nurun, visit