Sony makes two awesome game machines: the super-portable PSP and the ultra-powerful PS3. But the console descriptions at PlayStation.com just weren't doing these machines justice. Sony asked Odopod to redesign these presentations into something more compelling and reflective of the products themselves.
We knew that we needed to clearly communicate what makes these systems so amazing. And we needed to do it in a way that felt as slick and well-crafted as the hardware itself.
So we reorganized information that was spread across several static, text-heavy pages and streamlined it into a dynamic Flash site for each system, making it significantly easier for visitors to learn more about the products.
To tell the hardware stories, we created high-quality videos in-house, featuring the latest games, movies and product features (and, to keep on budget, more than a few Odopod wannabe-actor employees). And since the PSP and PS3 are targeted to two distinctly different consumers, we ensured that the videos were oriented in a way that would ring true for each.
The result? An experience that makes learning about PSP and PS3 a whole lot more like playing them.
We created an experience that makes learning about PSP and PS3 a whole lot more like playing them.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit