Sling Media announced the upcoming release of their SlingCatcher product at CES 2007. Unfortunately, after pending nine months to develop a user interface with another vendor, they weren't satisfied with the results. They came to Odopod, and said: "We need a new UI, and we need it fast. You've got eight weeks." Just the kind of challenge we like.
We quickly realized the real opportunity lay in not only designing a clean, simple, easy-to-use interface, but that putting our focus on creating an experience that would appeal to Sling's core audience of early adopters, who were all into High Definition, would be a big win.
We quickly established a new design paradigm that was intuitive, simple and clear. The previous design included unnecessary animations that were a drain on the limited processing power of the device itself; we focused instead on using motion only in basic transition sequences to help users understand how to best interact with the device. Additionally, we chose to look forward and created a design system that appeals to the core Sling audience: early adopters who have already made the leap to High Definition viewing. Consequently we created an interface that works exceedingly well for HD, and acceptably well for SD.
The latest SlingCatcher release incorporating our design has been acclaimed both in the geek community and in the online tech press.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
For new business, contact Allison McCarthy
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