Project Highlights

• A Simple Interface

  Making it clear to navigate on television

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High Def UI

Sling Media announced the upcoming release of their SlingCatcher product at CES 2007. Unfortunately, after pending nine months to develop a user interface with another vendor, they weren't satisfied with the results. They came to Odopod, and said: "We need a new UI, and we need it fast. You've got eight weeks." Just the kind of challenge we like.

We quickly realized the real opportunity lay in not only designing a clean, simple, easy-to-use interface, but that putting our focus on creating an experience that would appeal to Sling's core audience of early adopters, who were all into High Definition, would be a big win.

We quickly established a new design paradigm that was intuitive, simple and clear. The previous design included unnecessary animations that were a drain on the limited processing power of the device itself; we focused instead on using motion only in basic transition sequences to help users understand how to best interact with the device. Additionally, we chose to look forward and created a design system that appeals to the core Sling audience: early adopters who have already made the leap to High Definition viewing. Consequently we created an interface that works exceedingly well for HD, and acceptably well for SD.

The latest SlingCatcher release incorporating our design has been acclaimed both in the geek community and in the online tech press.