Sling Media announced the upcoming release of their SlingCatcher product at CES 2007. Unfortunately, after pending nine months to develop a user interface with another vendor, they weren't satisfied with the results. They came to Odopod, and said: "We need a new UI, and we need it fast. You've got eight weeks." Just the kind of challenge we like.
We quickly realized the real opportunity lay in not only designing a clean, simple, easy-to-use interface, but that putting our focus on creating an experience that would appeal to Sling's core audience of early adopters, who were all into High Definition, would be a big win.
We quickly established a new design paradigm that was intuitive, simple and clear. The previous design included unnecessary animations that were a drain on the limited processing power of the device itself; we focused instead on using motion only in basic transition sequences to help users understand how to best interact with the device. Additionally, we chose to look forward and created a design system that appeals to the core Sling audience: early adopters who have already made the leap to High Definition viewing. Consequently we created an interface that works exceedingly well for HD, and acceptably well for SD.
The latest SlingCatcher release incorporating our design has been acclaimed both in the geek community and in the online tech press.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit