Project Highlights

  • Sony Internet TV with Google TV Hero
  • Sony Internet TV with Google TV 01
  • Sony Internet TV with Google TV 02
  • Sony Internet TV with Google TV 03
  • Sony Internet TV with Google TV 05
  • Sony Internet TV with Google TV 06
  • Sony Internet TV with Google TV 07

Powered by Google

Sony is always on the leading edge of innovation and it's no surprise that they were the first to create an Internet TV powered by Google. With so much buzz around the new Google TV and all eyes looking at Sony, they needed a digital presence that highlighted the features and specs in an interactive, innovative and super engaging way.

Our solution was to create an immersive, playful tilt-shift world where city dwellers gather around a massive Sony Internet TV. In this center square, users can navigate among the little people below to access tons of video content about Google TV, Sony, apps, customization and much more. Users can also browse Tweets or create a new Tweet directly from the site. To make the experience even more delightful, we developed hidden animations within the crowd that all relate back to special features within the TV.

The result is a beautiful and informative high-level production that was shot, edited, designed and developed entirely by Odopod and has become the central place to discover how amazing the new Sony Internet TV with Google TV really is.

It was awesome seeing all the tilt-shift work come together and we had a lot of fun creating those hidden animations. Click on the balloon girl!


  • Pixel Awards
    Nominee: TV
  • One Show Interactive
    Finalist: Consumer Electronics
  • Webby Awards
    Honoree: Consumer Electronics
  • Webby Awards
    Honoree: Best Use of Video
  • The Tomorrow Awards
    Winter Shortlist
  • Interactive Media Awards
    Best in Class: Television
  • The FWA
    Site of the Day
View Awards »

Odopod is now Nurun

We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.

Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.

We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.

We welcome the opportunity to work with you too.

Tim, Dave, & JT

The best way to reach us

For new business, contact Allison McCarthy

For general inquiries, contact us at

For more about Nurun, visit