Project Highlights

• A New Channel

  For Spike content online

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Creating a Safe Place for Dudes

Spike challenged us to create an experience that could do more than drive traffic to their slate of testosterone-infused TV shows. They wanted something entertaining. Something that could both support the TV channel and stand on its own.

Making the site work as entertainment meant moving to a video-based experience. The site’s persistent video player programmed to play automatically as users move through SpikeTV.com. And in keeping with our vision of making the website a sister to the TV channel, the experience is fully synchronized with on-air content.

To help the site’s advertisers engage users more, we created new ad units and new forms of connecting advertising throughout the experience.

Making the site work as entertainment meant moving to a video-based experience.