Identifying Opportunities

The rules of engagement have changed. Interruption is dead. Now, the audience decides. And in order to get their attention, you have to be relevant. Helpful. Interesting. You have to offer them something they want or need.

KNOWING WHAT THEY WANT

To know what your audience needs, you have to know who they are, where they spend their time, and what they're doing there. Only then can you find the openings where your brand can start a conversation.

MAKING FRIENDS

With a good understanding of those potential points of connection, we can make recommendations for two-way engagement:

• What messaging is most relevant
• What utility and services your brand might provide
• The sort of content you should create
• The places your brand has permission to tread