Positioning + Guidelines

Before you can chart a course for your brand, you need to know who you are and what makes you unique. We work with you to discover the piece of territory you can own, then build a strategy to stake your claim.

DISCOVERING THE WHITE SPACE

We immerse ourselves in your brand's heritage. We look at trends and anticipate where your competition is headed. We develop personas that help you understand your audience in finer detail.

Armed with this knowledge, we identify the white spaces: fertile soil where your brand can live, grow and thrive.

LIVING THE BRAND IDEA

This culminates in the brand idea – a single direction that defines your brand, guiding and informing how you should act. Because it's not what you say. It's what you do.

From here, we develop the pitch-perfect language to bring the brand idea to life. This includes the usual building blocks like core attributes, logo, visual language, copy and tone.

DIGITAL BEHAVIORS

And we go beyond these, to define your brand's digital behaviors. Because when digital is the biggest point of connection with your audience (and, more and more, it is) the way people interact with your brand says as much about you as your logo does.