Project Highlights

• Custom Video Service for TV

  A new visual language for another screen

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TV Gets Personal

We do a lot of work on new platforms. Often the most important underlying question is, “How do you translate existing brand themes and language to a new device or even a whole new medium?”

We were hired by the new Living Room Services group at Yahoo! to develop the company’s first-ever foray into interactive television. The challenge was to bring this thoroughly web-based brand to iTV, a medium rich in imagery and motion yet far more restrictive interactively.

With Yahoo! Full Screen, users select sources and topics to create a personalized video service, offering the same vast but well-organized content Yahoo! built its business on. And it’s expressed in a visual language that retains fun and ease-of-use the web portal is known for, while eschewing those conventions that work better on the Web.

The result is an experience that feels completely familiar as Yahoo!, yet altogether new and appropriate for TV.

The challenge was to bring this thoroughly web-based brand to iTV, a medium rich in imagery and motion yet far more restrictive interactively.