Project Highlights

Video Zeitgeist

In six short years, YouTube has become a vital global media channel. With more than 35 hours of video uploaded every minute, the company is challenged with making sense of its expanding sea of video.

YouTube asked Odopod to create an organized system to identify and showcase emerging trends within the global video zeitgeist. We conceived and created YouTube Trends, a two-part experience that serves as a tool for discovery.

First, The Trends Dashboard. This powerful filtering tool enables anyone on the web to slice and dice trending videos by country, state and viewers’ age and gender – identifying breaking trends before they reach mass audiences.

Second, The Trends Website that compliments the Dashboard. This is the place where YouTube’s in-house editorial staff selects the trending videos, topics and emerging memes that they’re observing and offers an editorial back-story, making them more meaningful.

Since its launch late last year, YouTube Trends has become an indispensable resource for journalists, trend trackers and culture mavens worldwide.

You'll be on this site, clicking around, look up and discover two hours have passed.