In six short years, YouTube has become a vital global media channel. With more than 35 hours of video uploaded every minute, the company is challenged with making sense of its expanding sea of video.
YouTube asked Odopod to create an organized system to identify and showcase emerging trends within the global video zeitgeist. We conceived and created YouTube Trends, a two-part experience that serves as a tool for discovery.
First, The Trends Dashboard. This powerful filtering tool enables anyone on the web to slice and dice trending videos by country, state and viewers’ age and gender – identifying breaking trends before they reach mass audiences.
Second, The Trends Website that compliments the Dashboard. This is the place where YouTube’s in-house editorial staff selects the trending videos, topics and emerging memes that they’re observing and offers an editorial back-story, making them more meaningful.
Since its launch late last year, YouTube Trends has become an indispensable resource for journalists, trend trackers and culture mavens worldwide.
You'll be on this site, clicking around, look up and discover two hours have passed.
We're still in San Francisco, still under the same leadership, still doing great work (here are some case studies). But now we're a lot larger. We've joined a host of Nurun offices around the globe, all part of Publicis Worldwide.
Our focus remains on helping clients succeed in a connected world with products and services that transform the consumer experience.
We continue to work with forward-thinking, longstanding clients including Tesla, Google, Sony and Audemars Piguet. More recently, we've established new relationships with Dolby, the San Francisco 49ers, GoPro, and Blu Homes.
We welcome the opportunity to work with you too.
Tim, Dave, & JT
For new business, contact Allison McCarthy
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