In six short years, YouTube has become a vital global media channel. With more than 35 hours of video uploaded every minute, the company is challenged with making sense of its expanding sea of video.
YouTube asked Odopod to create an organized system to identify and showcase emerging trends within the global video zeitgeist. We conceived and created YouTube Trends, a two-part experience that serves as a tool for discovery.
First, The Trends Dashboard. This powerful filtering tool enables anyone on the web to slice and dice trending videos by country, state and viewers’ age and gender – identifying breaking trends before they reach mass audiences.
Second, The Trends Website that compliments the Dashboard. This is the place where YouTube’s in-house editorial staff selects the trending videos, topics and emerging memes that they’re observing and offers an editorial back-story, making them more meaningful.
Since its launch late last year, YouTube Trends has become an indispensable resource for journalists, trend trackers and culture mavens worldwide.
You'll be on this site, clicking around, look up and discover two hours have passed.
It's been thirteen years since we started Odopod.
We've always wanted one thing: to do the best work of our lives. Along the way, we have been joined by an eclectic and exceptionally talented bunch of people who wanted the same thing. Together, we've built a company we love.
Two years ago, Odopod was acquired by Nurun.
The acquisition was a validation of everything we had built. It was also a catalyst for some big changes we wanted to make. We began to tackle bigger, thornier problems and to work all over the world. With Nurun, we've had a series of huge wins and have been producing our best work yet.
That's why we recently decided to retire the Odopod brand, formally adopt Nurun as our name, and take the reins of Nurun's US operations.
We're all still here—same team with the same appetite for great work, only now with different e-mail addresses and more frequent flyer miles. And we're growing, so send your talented friends our way.
Keep an eye out for new work from Nurun. It will be our best yet.
Tim, Dave, Jacquie, JT & Guthrie
For new business, contact Stacy Stevenson
For general inquiries, contact us at
For more about Nurun, visit