Hawaiian Airlines

The new HawaiianAirlines.com focuses on building vacation itineraries (not just buying airline tickets) while showcasing the company’s unrivaled knowledge of Hawaii.


  • Design Research
  • Consumer Research
  • Prototyping
  • User Experience Design
  • Content Strategy
  • Front End Development
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...an improved way to view and compare pricing and seating options and a smoother way to book hotels in addition to flights.

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Rethinking the Booking Process, Hawaiian-Style

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Power Booking – From searching for flights to reviewing itineraries to selecting seats, it’s an e-commerce experience that sells itineraries instead of just airplane tickets.

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Selling Vacations – Leisure travelers spend a lot of time planning their dream vacation. We combined rich content with a simple, consistent booking widget to help users craft the perfect trip.

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Streamlined Booking – For business travelers who crave efficiency, our booking widget offers a clear and direct way for them to quickly create itineraries.

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Visitors can switch between the calendar view and a price chart to find the lowest available fares.

Research & Strategy: Understanding a Unique Industry

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We analyzed internal data, interviewed key stakeholders, and helped translate Hawaiian's business strategy into a design strategy.

The new ‘hyper-focused’ look is all about making the navigation process easier and more intuitive, paired with beautiful imagery reflecting Hawaii’s authentic beauty.