Hawaiian Airlines
The new HawaiianAirlines.com focuses on building vacation itineraries (not just buying airline tickets) while showcasing the company’s unrivaled knowledge of Hawaii.
Services
- Design Research
- Consumer Research
- Prototyping
- User Experience Design
- Content Strategy
- Front End Development
...an improved way to view and compare pricing and seating options and a smoother way to book hotels in addition to flights.
Rethinking the Booking Process, Hawaiian-Style
Power Booking – From searching for flights to reviewing itineraries to selecting seats, it’s an e-commerce experience that sells itineraries instead of just airplane tickets.
Selling Vacations – Leisure travelers spend a lot of time planning their dream vacation. We combined rich content with a simple, consistent booking widget to help users craft the perfect trip.
Streamlined Booking – For business travelers who crave efficiency, our booking widget offers a clear and direct way for them to quickly create itineraries.
Visitors can switch between the calendar view and a price chart to find the lowest available fares.
Research & Strategy: Understanding a Unique Industry
We analyzed internal data, interviewed key stakeholders, and helped translate Hawaiian's business strategy into a design strategy.
Selling Itineraries, Not Tickets
By focusing on building itineraries, we create opportunities to support the user’s travel needs without slowing the booking process.
A seamless customer journey enables travelers to create custom vacations as they move through the site.
As individuals build their intineraries, we present them with relevant add-ons such as transportation.
Inspiring Travelers with Compelling Content
We created an Island Guide for visitors to gain a sense of Hawaii's magic.
Visitors can explore the sites and activities of individual islands, gathering ideas as they plan their adventures.
It's an e-commerce platform that truly captures the spirit of Hawaii.
The new ‘hyper-focused’ look is all about making the navigation process easier and more intuitive, paired with beautiful imagery reflecting Hawaii’s authentic beauty.
