Tesla Motors

Tesla Motors is radically rethinking the car. We partnered with them to create a digitally enhanced retail experience that rethinks the way cars are sold.


  • Design Research
  • Prototyping
  • User Experience Design
  • Content Strategy
  • Front End Development
  • Launch Support
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If you haven’t visited a showroom yet, you need to. ...every part of the experience oozes personalized, innovative technology.

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Towards the front of the store, the Go Electric Station answers common vehicle questions while the Innovations Station explores Tesla’s advanced technologies.

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Go Electric alleviates customer concerns about owning an electric vehicle by allowing users to replicate their driving habits.

The Configuration Process

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Moving deeper into the space, the Design Studio lets visitors build their own Tesla Model S.

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After choosing paint color, interiors, wheels and roof type, visitors can transfer their designs to the large-scale, in-store display.

Completing the Purchase

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Customers spend a lot of time considering the purchase of an electric car, which is why we designed the Tesla configurator to work in-store, at home, and on the go.

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At the rear of the store are semi-private sales areas for consultations and ordering. Staff members are equipped with a set of tools that supports the purchase process.

A Scalable, Centralized System


The centrally managed system powering this retail experience lets Tesla's team dynamically publish content to its 192 stores worldwide. The platform is designed to grow as Tesla does.

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Analytics data from each retail location is sent back to Tesla’s headquarters, so they can see how visitors are exploring content.